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The time-honoured mantra dictating that ‘you’ve got to speculate to accumulate’ has long guided marketing professionals who believe their marketing campaign needs to be bigger, [...]

Advertising and marketing is somewhat of a double-edge sword – potentially making or breaking your company and brand, depending how successfully it is planned and [...]

Don Draper and the rest of the Mad Men crew have helped make the world of 1960s advertising appear sexy and exciting. With the limited [...]

Separating your company and products/services from the herd is one of the primary targets for a considered marketing campaign. Here, we celebrate some of the [...]

Often the weirder and more wonderful a promotional gift, the longer it will stick in the mind of the lucky recipient. Here we look at [...]

‘Personalisation’ is a big trend right now, as testified by the growth in personalised card and gift sites such as Moonpig.com, Funkypigeon.com and Notonthehighstreet.com. But [...]

According to a study by a US university, the number one New Year’s Resolution for 2014 is to lose weight. One brand to capitalise on [...]

The ‘sticky note’ has been a desktop staple since the 1970s when they were ‘accidentally’ invented by Dr. Spencer Silver. Dr Silver, a scientist at 3M [...]

Low cost and high impact, the umbrella is one of our bestsellers. Here’s a few fascinating facts about the humble brolly: 1) Made in China [...]

Manchester is digging out the rainbow flags in preparation for Pride Weekend – the annual celebration of the LGBT (lesbian, gay, bisexual, and transgender) community, which takes place [...]

V Festival kicks off this weekend and, as usual, an array of savvy brands will be there to take advantage of the festival’s 24-35-year-old demographic. Attracting between [...]