Our Blog
Keep up to date with the latest news and developments in all things custom workwear and promotional goods.
5 Cracking Easter Marketing Campaigns that Broke the Mould
B2C businesses are shameless when it comes to high jacking holidays and events to flog their wares to consumers, and Easter is no exception. Clucking after your custom like an old hen around a bag of [...]
6 Unbelievable Corporate Logo Fails
Blatantly ignoring the lessons shared by the big brands benefitting from the world’s most recognisable logos, some companies choose to infect their branding with ill-considered design practices and logos. Here we have a look at the [...]
The Most Ridiculously Expensive Marketing Campaigns of All Time
The time-honoured mantra dictating that ‘you’ve got to speculate to accumulate’ has long guided marketing professionals who believe their marketing campaign needs to be bigger, better and more expensive to succeed. Here we have a [...]
How Not to Plan a Marketing Campaign
Advertising and marketing is somewhat of a double-edge sword – potentially making or breaking your company and brand, depending how successfully it is planned and executed. Here, we have a look at some of the [...]
Mad Men: Get Inspiration from 1960s Advertising for Modern Marketing Campaigns
Don Draper and the rest of the Mad Men crew have helped make the world of 1960s advertising appear sexy and exciting. With the limited technologies available to them – marketing teams and copywriters from [...]
Seven Crazy Marketing Campaigns That Actually Worked
Separating your company and products/services from the herd is one of the primary targets for a considered marketing campaign. Here, we celebrate some of the most unique and unusual marketing campaigns which have paid off [...]
Ten Unusual and Hilarious Promotional Gifts
Often the weirder and more wonderful a promotional gift, the longer it will stick in the mind of the lucky recipient. Here we look at ten of the most unusual and unforgettable promotional gifts sent [...]
Trends in Corporate Gifts. This Time It’s Personal!
‘Personalisation’ is a big trend right now, as testified by the growth in personalised card and gift sites such as Moonpig.com, Funkypigeon.com and Notonthehighstreet.com. But how does this trend translate for a B2B audience? Read [...]
Kellogg’s Looks Good With New Year Marketing Campaign
According to a study by a US university, the number one New Year’s Resolution for 2014 is to lose weight. One brand to capitalise on this collective desire to shed pounds is Kellogg’s Special K. [...]